There is a reason we were given two ears and one mouth – so that in networking situations we would do twice as much listening as talking! This dynamic is a key reason why so many people resist going to business functions, and feel that meeting people is “shallow”.
Contrary to wild claims being made about “social media”, there is no “silver bullet” to professional success. You can now buy friends on Facebook or Twitter — does that really increase your popularity or income?
Michael Jordan once said that the “inner game” of basketball was just as important as the “real game” played on the court. That is true also of networking, but where would one learn how to think differently?
Some are thrilled by the thought of business networking, but don’t have many tangible results to show for it. Others feel awkward, terrified, or frustrated – and get cynical about the whole process.
Yet, in today’s hyper-competitive business climate, it’s not just who you know but who knows you and what value you bring.
You’ve heard of a “double entendre”, yes? Well, Networking-2020.com centers around a triple entendre :
- What can you learn from objective, 20/20 insights about the practice of networking?
- What do we need to be doing now, to have business find us as we approach the year 2020?
- How much further ahead can your career or business be, spending just 20 minutes a day and reaching 20 people a week?
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"It's not what you know or who you know... It's who knows, likes, and trusts you!"
-- Paul Aaron Travis
